Ricardo López Hevia (b. Havana, 1969) has no doubt that a successful photojournalistic image must pull you in, seduce you, and make you fall in love.
The 2015 winner of a Sport Media Pearl Award given by the International Sports Press Association (AIPS), today López Hevia is the face of sports journalism on the island, where he has led the youngest generation of photojournalists, and is a major figure in Latin America.
For almost 30 years, his work across different areas has held an important place in both national and foreign press, although he defends his specialization in the very complex field of sports photojournalism.
During the last Pan American Games in Lima, he shared his experience with a group of AIPS fellows about the significance of images in various platforms, the use of new technologies, and editing.
Along with his indispensable knowledge of the rules and peculiarities of each sport, Ricardo affirms that every image represents, in essence, the vision and personal projection of the photojournalist behind the camera.